How to Sell Online Gift Cards For Your Brick-And-Mortar Store During A Pandemic

You have probably received a few gift cards for birthdays and holidays and even given a few, yourself. With more customers shopping online, virtual gift cards are becoming just as popular as the physical card. Selling online gift cards offers a lot of great benefits to your brick-and-mortar store. Online gift cards can be a great way to maintain your business’s cash flow, especially if people aren’t able to shop at your store physically.

Here Are 4 Easy Steps On How To Sell Online Gift Cards:

First things first, you need to have an online store where customers can purchase the online gift card. If you don’t have a website set up, don’t worry, there are a lot of great e-commerce platforms on the market to help you get started. Some of our favorites are Shopify, WooCommerce, and BigCommerce. These platforms make it easy to build your web store by walking you through each step; so don’t fret if you’re not a web designer. Find out today which platform will work best for your business here.

Amongst adding all your products to your web store, be sure to add online gift cards to your catalog. Depending on which e-commerce platform you are using, you can set specific denomination amounts available for purchase. You should also include custom gift cards, where your customers can decide the amount. Providing your customers with the flexibility to choose the amount based on their budget can make them more inclined to purchase. Don’t forget to include your image for your gift card; make it fun and relevant to your brand.

Once you have your products in your web store, and your site is looking the way you want it to, double-check to make sure you have your payment methods set up. Each platform will be a little different in regards to set up, so be sure to follow their instructions and utilize the platforms help section if you need to. After double-checking everything and you are feeling good about your site, it is time to go live!

Now that your site is published for the internet to see, you have to let your customers know about your new product. Let them know through social media or a newsletter where they can purchase and how the digital gift cards work. Be sure to emphasize the benefits of digital gift cards to your customers when you promote it; something as simple as how easy it is to use at checkout.

Offering online gift cards can be a great way to maintain cash flow in a time of uncertainty. We hope you take what you have learned and apply it to your business. Let us know if you start selling online gift cards and tell us about your experience in the comments. We would love to hear your story!