Virtual events are a great way to engage your customers, generate new leads, and turn those leads into sales. Webinars, specifically, are a low-cost and effective way to increase engagement and sales. But, of course, you can’t just create an event and expect people to show up. You have to know HOW to increase your webinar attendance. If you want your webinar to be impactful, you need to properly get the word out.
Here's How To Increase Your Webinar Attendance:
1. Start With A Lead Magnet
Lead magnets, also known as lead generators, are documents that you offer to your potential customers for free or low-cost. Examples include PDFs, multi-part courses, free samples, guides, videos, webinars, e-books, free consultations, and checklists. Lead generators raise awareness for your business, as well as turn potential customers into actual customers. Even more, they allow you to share your expertise with a wide range of potential customers and capture email addresses.
2. Utilize Facebook Posts & Advertising
Once you’ve started to post about your webinar, utilize Facebook. While you should cross-advertise using all of your social media channels, Facebook Ads allow you to reach potentially interested users based on their previous searches and clicks. Additionally, Facebook targets advertisements using their data that you don’t have separate access to. Also, Facebook is a great place to reach potential customers through word-of-mouth, as users can tag each other in the comments and easily share your post.
3. Create An Email Funnel & Send it Out
Once users have signed up for the event, you need to focus on keeping them engaged with your business. How? Email them! At Evolve Digital Marketing, we use Infusionsoft to automate and send our emails. Carefully create an email funnel that will get your audience excited for the event, and also increase your webinar attendance. Your content can vary depending on your customers and brand, but each funnel should include at least the following emails:
- Confirmation email
- Reminder email
- Follow-up email
First, send a confirmation to them that they’ve signed up for the event. Include a calendar invite and explain what they have to look forward to.
Next, send an email reminder about the event and give a little more detail about what they’ll learn.
Lastly, send a follow-up email. A post-webinar follow-up is where you can ask for feedback, send any special offers, or send more information about your company. The point of the follow-up email isn’t to close out your communication with the customer, but rather to keep them interested and engaged.
4. Host The Webinar
The last step is, of course, is to host the webinar! There is a slew of platforms you can use to stream, such as Zoom and YouTube Livestream. Do some research on which platform is best for your needs (i.e., Do you need audience participation? Do you want to see their faces or have you streaming?), and decide accordingly. The webinar itself is a fun and effective way for you to communicate with and connect to your audience.
If you follow these steps to marketing your webinar, you will easily be able to increase attendance. And as always, if you need a helping hand, we’re here for you.