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Starting your own business can be an incredibly rewarding experience. It’s a chance to be your own boss, set your own hours, and make your mark on the world. But before you take the plunge, there are a few things you need to consider. This blog post will outline what you need to think about before starting your new business, from branding and marketing to finances and legalities. So if you’re thinking of starting your own company, read on! You’ll find all the information you need right here.

Consideration #1: What’s your niche and who is your target audience?

When you’re starting a new business, it’s important to have a clear idea of who your target audience is and what needs your product or service will fill. If you don’t have a niche or focus, it will be very difficult to stand out in the marketplace. So take some time to really think about what you’re offering and who would benefit from it the most. We suggest that you get as specific as possible. Honestly, there are rarely any products or services that are too niche or too specific. Especially when you’re just starting out, it’s much better to start specific and then add on as you go along. Show your target audience that you’re the expert in your niche and that they should buy from you instead of your competitors. Then, as you grow, you can expand.

Consideration #2: What’s your branding strategy?

Your branding strategy is another key element to think about when starting a new business. How will you present your company to the world? What colors, fonts, and visuals will you use? What message do you want your brand to communicate? How do you want to sound when you’re talking to your customers? These are all important questions to ask yourself before launching your new venture. Branding is essential for creating a strong identity for your company, and it can be the difference between success and failure.

Consideration #3: How will you market your new business?

Marketing is another absolutely essential element of starting a new business. You need to create a marketing plan that defines who your target audience is, your branding and brand message, and how you are going to market your business. There are many different marketing strategies you can use, so choose the ones that will work best for your business. And remember, marketing is an ongoing process – you need to keep iterating if you want to be successful.

While we may be biased on this one, we really suggest that you sit down and take some time to create an AMAZING marketing plan. Marketing is how you get your business in front of your customer and if you’re not experienced in marketing, it takes a while to get it going. Alternatively, you can work with an expert who can create this plan for you. At Evolve Global Marketing, we offer comprehensive marketing and branding services that uniquely position your business by using the power of storytelling. If this is something you’re interested in, you can always schedule a call with us to learn more or check out our other blogs.

Consideration #4: What are the financial risks?

Starting a new business is not without risk. There’s no guarantee that you’ll make money in the early stages, so it’s important to be aware of the financial risks involved. You need to have a solid business plan and enough money saved up to cover any unexpected costs. It’s also important to research the market and make sure there’s demand for your product or service. If there isn’t, you could be in for a rough ride!

We don’t mean to scare you when we say this because of course, part of starting a business is the risk. You just need to know what your limits are and when you’re going to chalk something up to a lesson learned and move on. I’ve owned multiple successful businesses in my career, but no successful business comes without failure. There are many times that I’ve invested money in a marketing strategy or product line that just didn’t perform the way I expected it to. And that’s okay! Part of being a successful business owner is knowing when to move on. However, if you have a family (like I do!) or you’re relying on this income (like I am!), you need to carefully consider your decisions financially and make sure you’re thinking everything through.

Consideration #5: What are the legal risks?

Legal risks are another thing to consider when starting a new business. There are many legal obligations you need to comply with, such as registering your company name, setting up a payroll system, and filing tax returns etc. So make sure you research all the legal requirements involved in starting a new business, and consult an expert if necessary. If I could give you one piece of advice for this consideration, it is to get an amazing attorney. Unless you’re a qualified attorney, there is no reason you shouldn’t be hiring one. Legal rules and regulations are complicated and they are always changing and ignorance is not an excuse in court! Protect yourself and your business and let the experts handle the legal matters.

Consideration #6: Why do you want to start a business?

There’s not one right answer to this question, but it’s important that you think it through before you get started.  Are you passionate about your product or service? Do you have the drive and determination to see it through, even when things get tough? Are you in it for the long haul? These are all important questions to ask yourself.

If you know what your why is, when things get tough (and trust me, they will), you have a reason that you’re working so hard. If you’re starting a business but you’re not really sure why, it’s going to be even harder to get through the hard times. I wanted freedom – freedom to spend more time with my kids, freedom to work whenever and wherever I wanted, and creative freedom. What’s your why?

Starting a new business can be an exciting but risky venture. At Evolve Global Marketing, we understand the challenges of starting a new business and offer comprehensive marketing and branding services that help you stand out from the competition. If you’re interested in learning more about our services or need advice on how to get started, contact us today for a free consultation!

Scale Your Business
with StoryBrand Guide
Kimjera Whittington

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