The internet and online technology aren’t going anywhere, anytime soon.
According to Oberlo, on average, people spend almost 7 hours a day online, which includes browsing websites, checking social media accounts, online shopping, and much more.
Let’s face it, now more than ever, consumers rely on their devices for most of their information, making it easy to reach them online.
This is where digital marketing comes into play…
What is Digital Marketing?
If you are looking to grow your business and reach new people, digital marketing is for you. This type of marketing uses digital communication to promote brands, products, and services.
Unlike traditional marketing, digital or online marketing uses social media, email, websites, mobile apps, and more to connect and engage with consumers.
With digital marketing, you can reach your audience where they’re already at… online.
What Are The Benefits of Digital Marketing?
While there are many benefits to digital marketing, these four will help take your marketing to the next level.
1. Engagement Tracking
In order to see how involved and engaged your audience is with your marketing, you need to use engagement tracking. Digital marketing allows businesses to track their campaigns and gather feedback from their customers. It gives them insight into the reactions of their customers and other users viewing their content.
With engagement tracking, you can view how many likes, shares, views, comments, clicks, and more that your business received. With this information, you can better understand how your product is doing, what needs to be adjusted, and how you can shift your marketing to become more effective.
Digital marketing is unique because it allows you to gather this information that otherwise would not be available.
2. Reach a Broader Audience
Digital marketing also allows you to reach a wider audience. With over half of the population active online, you will be able to reach consumers from all over the world.
Whether through social media, SEO, mobile apps, etc., there are multiple paths to reach thousands of consumers.
3. Connecting with Consumers
With Digital marketing, consumers are able to connect with your brand on a deeper, personal level. Especially through social media, your audience can comment, message, and interact with your content, which you can then respond to. This creates an approachable and transparent brand.
Your customers will also be able to stay up to date with your newest launches, sales, and any other important information. Through captivating media, your brand will be able to keep your audience engaged and interacting with you.
4. Reach a Specific Audience
In traditional marketing, it can be difficult to target ads and content to specific markets. When using digital marketing, ads can reach specific audiences by defining certain demographics. For instance, certain ages, professions, incomes, genders, and interests can be targeted to improve ad results.
Digital marketing allows you to be as specific as you want so that you can achieve different goals and measures of success.
Where to Start…
After reading just a few of the MANY benefits of digital marketing, you are probably wondering where to start. While there are many routes you can take, these are some common ones to start with.
1. Social Media Platforms
Social media platforms, such as Instagram, LinkedIn, Facebook, Twitter, and TikTok are extremely popular among many audiences. Using just one or two of these platforms can create a strong brand presence for your business and allow you to start running ads, reaching different audiences, and provide engaging content to grow your brand.
In order to successfully use these platforms, you NEED to use engagement tracking and target specific audiences when running your ads and posting online. Using the insights on these platforms will allow you to better understand who your audience is, and what they like. Then, you will be able to reach your target market through engaging content that they will actually react to.
If you are new to social media, it can be scary at first, but don’t let that steer you away! You will quickly learn the benefits of social media as soon as you try.
2. SEO
SEO, or search engine optimization, helps your website or specific content gain a higher ranking on Google or other search engines. If you have a website, SEO can improve your user experience, increase your ranking based on certain keywords, and give you an advantage over other competitors.
On top of that, SEO is a cost-effective strategy that will bring results without breaking the bank.
3. Email Marketing
One of the important pieces of digital marketing is email. Email marketing allows you to send campaigns and messages to your customer’s inbox so that they can stay up to date with your business.
This digital marketing tool can not only keep you connected with your customers but can help you reach potential clients. Your emails will keep your customers engaged with your brand, even if they are not purchasing at the moment. And with potential clients, your emails serve as a display of your business’s offers, products, and discounts. This way, they won’t miss out on what your brand has to offer and sooner or later will become a customer.
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Now that you know what digital marketing is, and how to use it, you can effectively promote your brand and products to a large audience.
While it isn’t always simple, digital marketing is essential for any brand that wants to reach new people and build strong customer relationships.
