Did you know that almost 20 million new businesses were formed in 2022?
That’s a significant amount of potential competition. If you’re a new business or an old one looking to start fresh, it’s crucial to develop a strong brand. This is often easier said than done.
Are you wondering what you can do? Keep reading to learn how to build a brand for your business.
Create a Mission Statement
If you’re struggling with envisioning the best business branding, it’s worth taking the time to write out a mission statement. This will lay out the ethos of your whole company, including your values and your overarching purpose.
This will go a long way toward working as a foundation for your branding efforts. With a mission statement acting as the guide in the back of your mind, you’ll find that business ideas will come much more easily.
From there, you can start thinking about what kind of color combination would best give the feeling of your ethos. This is something you can use in your logo, your product packaging, and even across your website.
One of the most important aspects of branding is consistency. Not only is this comfortable for customers but it can allow them to know what to expect. The last thing you’d want to do is confuse them.
Launch an Official Business Website
If you’re still wondering how to build a brand, then don’t forget to launch an official website. This is a great way for potential customers to learn about who you are and what you offer.
Don’t forget to include the web pages that most visitors will expect, such as an About Us page, a Products and Services page, and more. While the basics should be there, you should feel free to think outside the box a bit so that your site doesn’t look like a clone of every other site out there.
To increase the amount of traffic your site gets, you’ll need to invest in proper search engine optimization. Without it, you can’t expect people to come across your site very often if at all. Aside from using SEO within your web pages, you should also use it for your blog posts.
A business website and a blog go together like peanut butter and jelly. The key is to make content that’s both entertaining and informative. Quality is essential but if you can improve the quantity, too, then you’ll be well on your way to forging a strong brand.
Running a blog on your site also has the benefit of creating content you can share on your social media accounts, including Twitter, Facebook, and Instagram, among others.
Stay Relevant on Social Media
Anyone who is seeking more brand-building ideas should be sure to establish a strong presence on most of the major social media platforms. However, creating your accounts is only the bare minimum. To stay relevant, you’ll have to post content on a regular basis.
There are many strategies you can use to ensure that each of your posts has the absolute best chance of going viral. Aside from posting, you’ll also want to nurture a conversation by engaging with others. This can go a long way toward showing people that your brand has a personality.
Depending on the type of business you have, you could keep it light and humorous or you could be a bit more formal and professional. For instance, there’s a huge difference between the tone of a frozen yogurt shop and a car accident attorney.
Build Your Following
If you’re first starting out on social media, you may find it difficult to get any engagement on your content at all. Building up a following takes time and quite a bit of effort. One way you can skip the line, as it were, is by enlisting the help of social media influencers.
These are people who already have an established following and can spread the news about your brand to their loyal fans. The key is to find social media influencers who align with your mission statement. A professional video game player is probably not the best fit for your latest line of athletic equipment.
Aside from social media, you can also build your overarching following by inviting people to sign up for your newsletter when they visit your site. The newsletter is like a version of your blog but it can also give customers a peek behind the curtain and offer news relating to your business.
From new products and services that are in the works to the pets that your employees bring into the office, there’s plenty of content that’s fair game.
However, you shouldn’t send out a newsletter unless it’s packed with value. The last thing you’d want is for people to start unsubscribing because they find the emails annoying or too frequent. A good rule of thumb is to send out a newsletter no more often than about once a week.
Whether you’re on social media, sending a newsletter, or something else, it’s always a good idea to invite your customers to leave reviews and feedback when they can. This can allow people to feel like they’re being listened to. Plus, you could even fine-tune your products and services so that they’re better than ever.
Are You Ready to Build a Brand?
Now that you’ve learned how to build a brand for your business, you can start taking the necessary steps. With enough dedication and perseverance, your brand could end up being a household name.
Evolve Global Marketing can provide you with a wide range of proven marketing solutions. From branding strategies and digital marketing to design and much more, you can always count on our team’s expertise.
Feel free to browse our latest projects and be sure to schedule a no-pressure call. We look forward to speaking with you.
