Etsy is probably one of the most lucrative platforms for artists and do-it-your-selfers. Though, the competition is cut-throat (so-to speak). While the platform is great for art, crafts and the such it doesn’t do that great for defining the brand behind the art. This is why this article is important and a must to optimize your sales when selling products on Etsy.
Why Is It Hard to Get Sales on Etsy?
Getting sales on Etsy can be difficult for a number of reasons. For one, there is a lot of competition from other sellers. Additionally, many buyers are hesitant to purchase items online, especially if they are not familiar with the seller. Finally, it can be challenging to stand out from the crowd and attract attention to your shop. Let’s talk about each of these challenges a little more in detail
- The Competition: With over 1.5 million active shops on Etsy, it can be tough to get noticed. Competing against so many other sellers makes it difficult to attract buyers and generate sales.
- Buyers Aren’t Always Comfortable Purchasing Online: In general, people are hesitant to buy things online unless they are familiar with the seller or the product. Many buyers are afraid that they will not receive what they ordered or that they will be scammed. This hesitation often prevents them from making purchases, especially if they are not familiar with the Etsy shop or its products.
- Standing Out From the Crowd: It can be hard to differentiate your shop and make yourself stand out from the competition. With so many similar shops available, it’s difficult for buyers to know which one is right for them. You need to find a way to make your shop stand out and attract attention.
So, how can you overcome these challenges and get more sales on Etsy? Keep reading to find out!
Top 15 Ways to Get More Sales on Etsy
#1: Use Good Quality Images
Use high-quality images that accurately represent your products. Poor quality images will turn buyers away. Additionally, make sure your images are clear and well-lit so buyers can see what they’re purchasing. This will help buyers feel more confident about their purchase and increase the chances that they will click through to your shop.
#2: Optimize Your Listings
Make sure your listings are optimized for search engines. Include relevant keywords in your title and description so buyers can easily find your products. In addition to using keywords in your title and description, you can also use them in your tags. Use a variety of different tags to help buyers find your products.
#3: Set Up a Shop Blog
To blog on Etsy, they have a platform called Pattern. It’s easy to set up. Or if you already have a branded website for your company create a blog section on it; the content you create there can direct readers to your Etsy shop.
A blog is a great way to connect with buyers and promote your products. Write blog posts about your products, upcoming sales, or any other topics that interest you. This will help buyers get to know you and your shop better. Make sure to post new blog entries regularly and keep your blog updated with fresh content. This will help keep buyers interested in your shop and encourage them to make purchases.
#4: Offer Discounts and Coupons
One way to attract buyers is to offer discounts and coupons. This gives buyers an incentive to purchase from your shop. You can offer discounts for first-time buyers, for spending a certain amount of money, or for purchasing a certain number of items. You can also offer discounts for following your shop on social media, which brings us to our next tip!
#5: Use Social Media to Promote Your Shop
Social media is a great way to connect with potential buyers and promote your products. Create social media profiles for your shop and post regular updates about your products and sales. You can also use social media to build relationships with potential customers.
Social media is also a great way to connect with buyers and learn what they are interested in. Use social media to ask questions about your products, get feedback, and find out what buyers are looking for. We have lots of blogs and resources on how to use social media to help your business grow, so if you’re interested, definitely check them out!
#6: Join Etsy Teams and Forums
Etsy teams and forums are a great way to connect with other Etsy sellers and promote your shop. There are a variety of different teams and forums available, so find one that best suits your interests and needs. This is a great way to get feedback from other sellers and learn new tips and strategies for getting more sales.
#7: Make Use of Etsy’s Tools and Features
Etsy provides a number of tools and features that you can use to promote your shop. For example, you can add a slideshow to your shop’s homepage, add a “shop now” button to your website or blog, or create a custom banner for your shop. These tools are designed to help you promote your shop and increase sales. Use these tools to your advantage and you’ll be able to increase sales quickly.
#8: Participate in Etsy Events
Etsy hosts various events throughout the year that you can participate in. These events include the Etsy Spring Fling, the Etsy Christmas Market, the Etsy Team Challenge, and more. This is a great way to connect with other sellers, learn new tips and strategies, and promote your shop. Make use of Etsy’s tools and features to help you promote your shop and increase sales.
#9: Ship Orders Quickly
When buyers receive their purchase quickly, they’re more likely to be satisfied with their purchase. Ship orders as quickly as possible so buyers don’t have to wait long for their order to arrive. Make sure you also pack orders securely and use a good shipping service so buyers receive their purchase quickly and in good condition.
#10: Provide Excellent Customer Service
This is one of the most important ways to increase sales on Etsy. If buyers have a positive experience with your shop, they’re more likely to make future purchases and recommend your shop to others. Respond to buyer questions quickly, ship orders on time, and follow up with buyers after their purchase. By providing excellent customer service, you’ll be able to build a strong relationship with buyers and encourage them to make future purchases from your shop.
#11: Write Detailed Descriptions
When buyers are shopping online, they want to know as much as possible about the product they’re considering purchasing. Write detailed descriptions of your products, including information about the materials used, the dimensions, how it’s made, and any other information that would be helpful to buyers. This will help buyers make informed decisions about whether or not to purchase your product.
#12: Price Your Products Appropriately
It’s important to price your products appropriately so you don’t lose potential buyers. Price your products at a point where buyers feel like they’re getting a good deal, but also make sure you’re covering the costs of producing and shipping the product. You may need to do some experimentation to find the right price point for your products.
#13: Offer Free Shipping
Buyers love free shipping! If you’re able to offer free shipping on your products, it’s a great way to increase sales. Many buyers are willing to pay a little extra for a product if they don’t have to pay for shipping. You can either absorb the cost of shipping into your product prices or offer free shipping as an incentive for buyers to purchase more items from your shop.
#14: Create a Strong Brand Identity
When buyers see a consistent brand identity across all of your products, they’re more likely to trust your shop and be more likely to make a purchase. Use the same fonts, colors, and branding across all of your products so buyers know they’re purchasing from the same shop. This will help you build a strong reputation with buyers and encourage them to make future purchases. If you ever need help with your brand identity, we’re here for you!
#15: Stay Positive and Motivated
Last but not least, remember that your mindset always matters! Running an Etsy shop can be challenging at times, but it’s important to stay positive and motivated. When things get tough, remember why you started selling on Etsy in the first place and think about all of the potential customers you could reach if you continue putting in the effort. Stay motivated by setting goals for yourself and celebrating each small victory along the way.
There you have it! These are 15 of the best ways to increase sales on Etsy. If you’re looking for help with promoting your Etsy shop or online business, we offer a variety of services that can help. From social media management to creating custom marketing campaigns, we’ll work with you to develop a plan that meets your specific needs. Contact us today to learn more!
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-The team at Evolve Global Marketing
