The Family Nest Egg is a book by Laura Meier, published by Penguin Random House and Diversion Books. While in the process of publishing her book, Laura wanted to launch a 21-day financial planning bootcamp and new company that could help families build long-term wealth and security — that’s where we came in. And we believed in this mission and was ready to bring her expertise into the hands of every parent in America. We started with their brand identity, messaging, and strategy, then wrote the copy and designed a beautiful website, logo and complete course buildout on Kajabi to go hand-in-hand with her book launch all using the power of story. Then, we did the same for their website plus we developed it and built it all out on WordPress.
New Business Launch
Full Branding, Website, and Course Design for an incredible
Author, and Estate Planning Attorney based in Newport Beach, CA.
THE CHALLENGE
Help Laura launch her new book by branding a new company, website, and course so she could reach and help more families build long-term wealth and protect their loved ones.
THE OUTCOME
The Family Nest Egg has an amazing new website, sales funnel, logo, brand identity, and course, all launched, published, and bringing in sales. By using StoryBrand and story-based marketing, we created clear and consistent messaging that they use across multiple platforms. The results? A consistent brand voice and identity, a sales funnel and website that are sure to convert, and a beautifully developed and executed course that will help families secure the future for their loved ones.
SCOPE OF PROJECT
Brand Strategy
Discovery & Research
Brand Development & Rebranding
Logo & Icon Design
Color and Typography
Brand Style Guides
Story-Based Messaging
Marketing Collateral
Lead Generating PDF
Website Design & Development
Wireframing
Sales Landing Page
Email Automations
Sales Funnels
Integrations
Online Course Design
New
Business
Launch
Hear From Laura at The Family Nest Egg
Branded Speaking—One Sheet
Full Online Course Creation + Automation
