Softformance is a European based SaaS development company that launched in 2011. As they have grown, they have evolved, and their message along with it. CEO and Founder, Vitaliy Podoba knew his brand was ready for a fresh perspective. That is where Evolve Global Marketing stepped in. We helped Vitaliy narrow down his ideal customer and then created a new brand identity that related to the new target demographic. We also wrote effective homepage copy that would seamlessly integrate with his current website style, and articulate the new messaging more clearly.
Brand Identity Basic & Website Rebrand For A European SaaS Business
THE CHALLENGE
Create and implement new brand identity, messaging, and website for a tech SAAS company that needed to narrow down the demographic their marketing was speaking to.
THE OUTCOME
Softformance’s new story-based homepage and brand identity are powerful, clear, and consistent. By telling their story in a way that makes sense to their ideal clients, they are able to generate more leads and turn those leads into sales.
SCOPE OF PROJECT
Brand Messaging
Website Homepage Copy
Updates Brand Messaging Guide
Hear From Vitaliy at SoftFormance
Updated Website & Messaging
