Newborn Care Doulas works with high-profile clients in Hollywood to sleep train newborns and find in-home care. When we first met the owner, Evolve Global Marketing worked with her to build out a completely redesigned website on Wix. Originally, her website was only focused on the look and feel of it. We know that websites are more than just design, and started by building out all of her brand identity, including the logo, colors, and messaging. Then, we implemented that brand identity into her website to create a website that looks and feels good but also performs strongly. A few years after initially working on their website, Newborn Care Doulas reached back out to us in need of a website refresh. As her business has grown and evolved, her website needed to do the same. We love working with clients on an ongoing basis, especially when we get to see their evolution over a few years. So, we jumped in and updated the messaging, layout, and design of their website.
Brand Identity & Wix Website for a Doula, Night Nurse, & Sleep Trainer
THE CHALLENGE
Our first challenge with Newborn Care Doulas was to recreate a website using compelling messaging (both StoryBrand and non-StoryBrand) and build out a full brand identity. Our second challenge with Newborn Care Doulas was to update their website a few years later with new messaging and design elements to reflect their new business needs.
THE OUTCOME
An impactful website with effective messaging that tells a story, a beautiful brand identity that looks good and relates to customers, and a happy client.
“I love my site! You're amazing and I am so grateful.” ~ Natalia E., Owner
SCOPE OF PROJECT
Brand Strategy
User Experience
Marketing Strategy
Story-Based Marketing Strategy & Architecture
Design Strategy
Brand Development & Rebranding
Logo & Icon Design
Color and Typography
Brand Style Guides
Story-Based Messaging
Website Design & Development
UX/UI
StoryBrand Messaging with Website Design
