Rebrand for a Flight School in Southern California

EFI Flight School is an incredible flight school located in Southern California, passionate about training pilots and spreading their love for flying. When they came to us, their business and website was built out completely, but did not have a clear brand presence. They created their website over 10 years ago and knew they needed to re-do it to reflect who they are now, and they wanted a complete brand re-do with it. At Evolve Global Marketing, we love it when we get to work on the entirety of a business’ brand – from strategy, to messaging, to design and logo – and that’s what we got to do here! Starting with strategy and the 7-part StoryBrand framework, we re-worked and re-wrote their messaging to reflect who they are as a business now, not who they were 10 years ago. Then, our copywriter used that messaging to write all new website pages for them and our graphic designer created an incredible design for their website pages. We handed it off to our developer, who moved them from Wix to WordPress, and built out their site using the brand new messaging and design. We worked closely with EFI Flight School from start to finish, collaborating with them at every step of the process, and ensuring that they would be thrilled with the final product.

THE CHALLENGE

Complete re-brand for a flight school in Southern California, including brand identity, messaging, logo, website, and other marketing materials. The re-brand needed to reflect who they are now as a company, not who they were 10 years ago when they last updated their messaging, design, and website. All of their marketing materials needed to fit together perfectly and communicate one consistent and clear message.

THE OUTCOME

After just a few months with EFI Flight School, we re-did their entire brand and they were so happy with the outcome! Their website is fantastic and encompasses every part of their brand identity, from their new messaging to their new logo and new design. EFI Flight School’s new brand truly sets them apart from every other flight school in California and we can’t wait to see them continue to grow!

SCOPE OF PROJECT

Brand Identity
Brand Messaging
Website Design and Development
Brochure Making
Custom Logo
Business Cards

Brand

Identity

Guide

+

Custom

Logo

Website Design

New Business Cards

Business Brochure

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