With COVID-19 dominating the media and necessitating changes to daily life, small businesses are taking a hit — especially those reliant on services and events. The good news? Evolve Global Marketing is here to help. While you may not be conducting business in ways that you usually would, you can still keep your business and online presence up and running, and even generate some revenue. We’ve come up with three ways you can keep your marketing going right now, even in the face of uncertainty.
Here Are 3 Creative Ways To Keep Your Marketing Going:
Communicate Changes to Your Business Honestly & Transparently
Non-essential workers should be staying at home, meaning they have more time to browse the internet than ever before. Use this time to communicate and connect with your customers regularly. If there are changes to your product offerings or delivery timelines, tell your customers as soon as possible.
You can reach them in a variety of ways, and we suggest relaying all relevant information through:
- Social Media
- Email Marketing
- Your Website
That way, they know exactly what is going on in your business, and you are using this time to connect with them and build trust. Be as honest and transparent as you can. Don’t set unrealistic expectations for them or yourself, as that will only end up hurting you in the end.
Uncertainty and obstacles necessitate time to adjust, for both you and your customers. Just like you are adapting to working remotely and shifting your business to fit the times, your customers will be doing a lot of the same. Remember, they’re not just a customer, they’re a person, too. You need time to figure out how you are going to do the work you signed up to do and how to adapt your marketing plan to the current circumstances.
Prioritize Your Time By Utilizing Online Resources
Here are three ways you can do that:
- Doing a virtual pitch? Check out online slide templates from companies like SlideShop instead of creating your own.
- Making a video? Use free websites like Loom for free screen and video recording software.
- Want to up your digital marketing? Check out resources offered by experts, like the ones on Evolve Global Marketing’s website.
The internet has an endless supply of resources, both paid and free, that you should tap into as often as you can. Don’t waste your time reinventing the wheel when uncertainty calls for creativity. Use what’s already out there and then spend your time on filling the gaps.
Offer A Low-Price Or Free Product
Your goal should be to continue generating revenue through uncertainty. While your customers may not want to buy your products, especially if you have in-person offerings, you can still find ways to earn a profit and keep your customers engaged. Keep your marketing going by offering low-price or free products, such as e-books, free downloads, free courses, etc. For example, if you own a yoga studio, consider offering classes online for a fraction of the cost. Or, you can create an “Intro to Yoga” e-book, and provide that to your members for free.
Don’t let your customers forget about you. Let them know that you’re here for them during these challenging times and find ways to be flexible and creative that result in revenue.
Continue to brainstorm ways that you can keep your marketing and business flowing, even when the next few months are uncertain. Everybody is going through the same thing, so treat your customers with empathy and understanding, and hopefully, they will do the same for you. Utilize all the resources you can find online and prioritize your time.
Above all, stay safe and healthy, and know that we’re here for you.
