Sahara Sun

Creating a New Earth by Creating a New Brand Identity for a Spiritual Guide

Sahara Sun is an incredible, spiritual, and intuitive individual who is passionate about guiding others through their transformative journey. While Sahara had tons of content and knew what she wanted to offer in her course, she didn’t know how to market it — and that’s where we came in. Of course, we started with brand strategy, and took her through the StoryBrand framework to define and develop her brand identity. If a business doesn’t know who they are as a brand, how are customers supposed to know who they are and what they do? After we were confident about the brand messaging, Sahara provided us with tons of content to develop her automated sales funnel. This included a lead generator, an email nurture campaign, and multiple sales landing pages. We used a mixture of LeadPages, Kajabi, and Infusionsoft/Keap for her course, landing pages, and email campaign, and we used Zapier to integrate it all. Sahara’s automated sales funnel is strong because we started with brand strategy and brand identity, and used them to create a cohesive and powerful message and design throughout everything.

THE CHALLENGE

Write, design, and develop a complete automated sales funnel for a spiritual guide’s new course aimed at creating a new earth. The sales funnel for her course needed to speak to her potential customers in a way that they could relate to while also being backed by strong marketing strategy and a proven framework so that Sahara could accomplish her goals and get people to sign up for her course. Everything needed to be flawlessly automated so that once we were done, Sahara didn’t have to go back and fix bugs or send emails manually.

THE OUTCOME

When done well, an automated sales funnel can be the key to launching your online course successfully. After our work with Sahara Sun, we’re confident that her fully automated complete sales funnel will be a huge help in making her course a success. Sahara’s brand messaging and design cohesively tells her story throughout her marketing. Her landing pages not only look beautiful, but also have a strong user experience that will encourage customers to take action and sign up for her course. And, if customers don’t sign up when they first visit her site, the email nurture campaign will be an asset in nurturing potential customers to join her on their journey and take action. We loved working with Sahara and we are glad she was so happy with the final outcome!