Masada is a cyber security consulting company that delivers turnkey solutions and talent for vendors needing to augment their current offerings with CyberArk. They can work B2C or B2B by assisting larger firms in their expert areas of cyber technology.
Cyber Security Firm Establishing Their B2B & B2C Messaging to Reach The Right Clients
Masada had the challenge of deciding who their messaging was really speaking to and what area of the industry they wanted to own. They knew they couldn’t compete with the larger firms, and oftentimes, those were the clients hiring Masada to fill gaps and facilitate expert areas of technology that their own teams could not implement. Determining this niche and building a unique brand message along with a new website to brand Masada as a CyberArk technology partner and expert was necessary to help them grow and gain more business.
Evolve Global Marketing worked to create that clear message for Masada. The unique positioning for Masada was solidified through our Brand Story process and now gives their clients a clear understanding of what they do and how they do it. As the only cyber security consulting company that delivers turnkey solutions and talent for vendors in North America, Masada offers CyberArk privileged account security solutions in a time when it is critical to protect clients from increasing threats. And with a UX/UI optimized website, this unique position and brand messaging attracts and obtains the best clients for Masada.
SCOPE OF PROJECT
Brand Messaging Guide
Website Design and Development