Meet the Meier’s, a husband-and-wife team who own a law firm providing premium estate planning services in California, not to mention tax services, probate, and special needs planning. They’re well known and much loved, having developed a reputation for treating customers like family. We went to work, reimagining their messaging, their brand guide, and their website copy. Along the way, we also developed the new website using WordPress, built an entire automated sales funnel, and implemented InfusionSoft (now Keap®) for them. While the old website ran about 25 pages, we were able to get their new site down to 11, with a new look and design and plenty of clear calls-to-action at every available spot. Additionally, we’ve been able to support them using SEO, Google Ads and email marketing.
Helping a leading law firm to simplify its web presence – and really connect with clients.
THE CHALLENGE
The Meier’s came to us after the success of a previous website project we completed for them. This time, they needed their law firm’s website overhauled and optimized. We jumped right in. Like the websites for a lot of law firms out there, the Meier’s site was bustling and busy with copy and content. So much so that it wasn’t doing a good job of telling their story. Instead, it was overwhelming readers. We had to help them see it from the potential client’s perspective and find a way to simplify and clarify their message.
THE OUTCOME
Through it all, the Meier’s have been thrilled with their new site, and even better: their potential clients have a much clearer picture of WHY to choose them. They are getting more leads and sales and their website has turned into a sales capturing tool.
SCOPE OF PROJECT
Brand Strategy
Discovery & Research
Brand Development & Rebranding
Logo & Icon Design
Color and Typography
Brand Style Guides
Story-Based Messaging
Marketing Collateral
Lead Generating PDF
Website Design & Development
Wireframing
Sales Landing Page
Email Automations
Sales Funnels
Integrations
Online Course Design
Brand
Identity
Guide
