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Just as the world is constantly changing and revolutionizing, so is the marketing industry. How do we keep up with it all? The neat thing about marketing is that it stays up to date with how consumers interact with the product, services, and even one another. As you know, technology is one of the fastest-growing industries in the world. Almost everything we do is at our fingertips. Digital marketing is your source for getting behind consumers to make conversions for your business through technological platforms.

Answering the question, “What is Digital Marketing?”

Digital marketing is the technological platform for getting consumers to interact and buy your brand or service. Digital marketing is seen anywhere from your phone, tablet, or computer. Communication with your customers is key. With a vast majority of the world’s population operating at their fingertips, it makes sense that there is a specialized group set out to capture their attention through online marketing. Some people may confuse traditional marketing with digital marketing. For instance, radio and television can mistakenly fall into the digital category, but that is more of a focus for traditional marketers. Digital marketing wants to grab those consumers right from the device they are currently using. Perhaps, the one you are on right now to read this awesome blog!

Types of digital marketing.

Marketing agencies consist of many different branches that work together for the good of the client. Digital marketing is one of those branches. This is not just any small tree branch. Digital marketing itself has many branches within that have designated people working in their specialized fields.

Here are just a few examples of branches within digital marketing:
  • Search Engine Optimization (SEO) – Almost always someone is dedicated to handling just the SEO because it is a lot to keep up with. These people tailor web pages to search engines that involve keyword rankings and much more. These people will monitor the performances of landing pages and a user’s experience on that webpage. It is usually best that someone is hired to do this.
  • Social Media Marketing – Some people may think this is an easy one to keep up with, but it can become hard to keep track of. This marketer is helping you keep up with the latest trends and bringing brand awareness to followers and potential followers.
  • Email Marketing – This is a great marketing tool! Whether you have a big company or a small one, email marketing is vital to both. You send people a mix of different emails to either keep them coming back or get them to follow through. In marketing agencies, they set this up to where emails are automated, so you do not have to sit there and type out every individual email to everyone on your emailing list.

Why is digital marketing important and what benefit does it bring?

  • A digital marketer will identify and target those who will most likely make conversions. They can target people globally if that is what is sensible for your brand. Sometimes people waste money on traditional advertisements that are too broad, which can then be a waste of money.
  • A digital marketer is far more cost-effective than hiring people to do it in-house. The time and money it would take to hire and train someone would not be worth it. We have all been there.
  • A digital marketer can help you outshine your competitors. Competition is how we grow as businesses. In the digital marketing world, your company can stand a chance to compete against a company half your size or double your size. They have all the tools to make your company look not just as good, but better than your competition.
  • A digital marketer can get you measurable results. Checking the analytics of how you are doing on the web becomes tedious to keep up with. With this, digital marketers will track results and generate ways to improve them so that your business is constantly growing. They can also see what is working for your company and what is not.

How can you get started?

You must ask yourself the question, “Do you want to do all this work yourself?” If the answer is no, we are here to help! Many marketing agencies, like ourselves, provide digital marketing as well as many other things.

Here are a few things you should do in this process:
  • Research the company’s page and check for testimonials. Most companies should have projects on their webpage for users to look at. This is a great way to see the style they have and how they tailor each company differently.
  • Look on their web page for an area to ask questions. This could be a quick call or a chat room. It allows you to ask important questions.
    • Are they within your price range?
    • What do they specialize in if they have any specialties?
    • Do they have the tools and capabilities to do what you are looking for?

Once you feel satisfied with your research, it is best to reach back out with your decision. Most companies will put together a contract for you to sign and return. The fun would just about be getting started.

Digital marketing is both the present and future for marketing for your business. More and more people are operating everyday life at their fingertips. What they see digitally is making a lasting impact on their brand awareness. When you join the digital marketing world, you join with all its benefits. You will feel more at ease when you know you are staying ahead of the game and ahead of your competitors. Overall, you can save time, money, and maybe even a few extra hours of sleep because they handle it for you! With digital marketing, your business can reach specific people locally, nationally, and globally. We are here to help with any questions you may have!

Happy Evolving!

Scale Your Business
Meet StoryBrand Guide
Kimjera Whittington

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