One of the most important parts of building a strong brand is having a strong social media presence. Unfortunately, it’s not the easiest thing in the world to have a strong social media presence, and it certainly makes it harder when it feels like there are new platforms coming out every day. You know what we’re talking about here: Clubhouse. It feels like we just figured out TikTok, now all we’re hearing about is Clubhouse. How in the world are we supposed to keep up?!
Worry not, however, because Evolve Global Marketing is here to break it all down for you. First and foremost, you need to remember that you do not have to be on every single social media platform to have a strong social media presence. What you do need to do is figure out which platforms are right for you and invest your time and effort into those.
So, does that mean you can forget about Clubhouse and call it a day? Well…not exactly. Clubhouse, like any other social media platform, has its pros and cons. Depending on who you are and what your brand does, it may be the perfect platform for you! Today, we’re going to give you the low-down on what Clubhouse is, how it works, how you can use it for business, and why you should care. Let’s get started!
What is Clubhouse?
Clubhouse app is a new social media platform. While it launched in 2020, most of us are just finding out about it because it started off very exclusively. At first, only celebrities, executives, CEOs, investors from Silicon Valley, and influencers were on the app. Now, it’s opening up to the general public more — but it’s still exclusive. You can only get on the app if you’re invited. This is supposed to change after 2021, but we’ll see what happens. As of right now, you have to be invited by someone who is using Clubhouse to join. And it’s only compatible with iPhones. Clubhouse says they’re working on an Android app too, so hang tight for that.
How Clubhouse Works
Unlike most of the common platforms, Clubhouse is not about posting pictures or writing your thoughts to share. Instead, it has audio rooms where you can talk to your friends, followers, or the general public. It’s not so much like a podcast, even though it sounds like that. You can think of it as a live podcast or radio show that you can jump in and out of, or think of it like listening in on a phone call or meeting.
Clubhouse’s three main features that we think are important for you to know about are: rooms, people to follow, and clubs.
- Rooms are where the audio conversation occurs. They are started by a moderator or moderators — anyone on Clubhouse can be a moderator or start a room. The moderator decides who gets to speak in the room. They might add other speakers from the get-go or if you’re listening in, you can raise your hand and they can choose whether or not to let you speak. Rooms can be about anything the moderator chooses and you can collaborate with other Clubhouse users in a room. For example, Evolve Global Marketing might host a room with another marketing brand about how to use StoryBrand marketing to convert more leads.
- People to follow is another part of Clubhouse. This is suggested by Clubhouse and based on their algorithm. We don’t know the details, but it seems to be based on your interests and history on the app. More likely than not, just like TikTok and Instagram, Clubhouse slowly learns more about your interests and suggests people to follow based on your preferences.
- Clubs are another part of Clubhouse. These are basically groups that are created based on common interests. When you join a club, you’ll be notified if there is a room starting in the club so that you can listen in. Clubs can be about anything — for example, there are clubs on growth marketing, investing, religion, traveling, etc. They range from being very specific (like Traveling in Los Angeles) to very vague (like Social Media Marketing).
Can Clubhouse be used for my business?
Ah, the big question: Can I use Clubhouse for my business? The short answer: Yes. The long answer: It depends on what your business is. Since Clubhouse is still a relatively new platform, not every industry is popular on the app. So, while there is a lot of opportunity to talk about marketing, branding, and investing on the app, there might not be as much for other industries. Also, Clubhouse isn’t just a business app. There are a lot of clubs and rooms dedicated to things like sports, travel, and wellness. If you have a business in that area, great, but while Clubhouse is another social media platform that can be utilized for business, it wasn’t necessarily made just for businesses.
A great way to use Clubhouse for your business is to talk about your brand, build brand awareness, and collaborate with other professionals.
For example, if you own a travel agency, you could collaborate with another travel agency and a travel influencer to host a room about how to travel safely during Covid-19. You could join a club about travel in the Carribean islands and make your room specifically about how to travel safely during Covid-19. Then, everyone in that club, all of the travel influencers’ followers, and the other travel agencies’ audience are all aware of the room, and therefore all aware of who you are.
See how it works?
A cool part of Clubhouse is that you can talk about really specific and niche topics, and another way to use it is to learn more about other topics for free. Say you’re a small business owner who wants to learn more about how to do your own marketing. Well, you could join a Growth Marketing club and attend a room where experts in marketing are talking about how to build great email campaigns.
If you are going to join Clubhouse (if you’re so lucky to get an invite!) and use it for your business, there is one important thing that you should consider: Do you already have content that can be converted into Clubhouse content? If you have webinars, blogs, videos, or podcasts that can be easily converted to be presented in a Clubhouse room, great, then Clubhouse might be for you! If it’s going to be a huge effort for you to use the app, then it might be worth waiting a bit to see how it pans out for businesses.
Honestly, the choice is yours. We at Evolve Global Marketing are on Clubhouse. Our CEO, Kimjera has begun to collaborate with other brands to talk about all things marketing and branding (to keep up-to-date on our Clubhouse rooms, follow us on Instagram @evolveglobalmarketing). We’ll keep you posted on how we feel about Clubhouse as more and more people start to join. For now, our recommendation is to get on it to see if it’ll work for your business. If not, no big deal — you don’t have to be on every platform, after all.
Have you used Clubhouse yet? Are you interested in getting on the platform? Let us know your thoughts in the comments below!