Glennon Law Firm is a litigation firm that strategically guides hard working professionals and business owners through legal disputes to achieve resolution with the goal of keeping control over what they have worked hard to earn. Glennon Law Firm needed a clear but also differentiated Brand Identity due to a highly saturated market of litigation firms in Western New York. Evolve Global Marketing helped them identify their uniqueness of working to help individuals who are specifically high earning professionals or business owners through legal disputes with discreteness and effectiveness. We worked in collaboration with Glennon Law Firm to fashion a Brand Message that successfully communicated their uniqueness and then created impactful website copy to ensure their online presence represented their identity.
Brand Identity, Messaging, & Story Style Website Copy to Make a Western New York Litigation Firm Truly Stand Out From The Rest
THE CHALLENGE
Identify and create a new brand identity that was unique in a saturated market of litigators in their region. Then draft Brand Messaging and Website Copy that was consistent and effective to generate more business.
THE OUTCOME
Evolve Global Marketing worked by researching and collaborating with Glennon Law Firm to identify their brand uniqueness and then create new, clear, brand identity and story style website copy that they can now effectively use in their marketing efforts to win more professional leads.
SCOPE OF PROJECT
Brand Messaging Guide
Website Homepage Copy
Brand
Messaging
Guide
