Service Industry Success

How a successful business owner and coach helped his customers follow in his impressive footsteps through an online course on Kajabi

Service Industry Success is owned by Brian Harding, a successful coach focused on bringing real advice and experience to new business owners and helping them get through the uncomfortable parts of owning a business faster. After starting, scaling, and selling an 8 million dollar service-based business of his own, Brian set out to help others learn how they can build a business that can run without them. During his time as a business owner, he noticed that most coaches had very little real business experience, and even less to offer their clients. Brian wanted to close this gap in the service industry. After talking extensively with him, we were confident in his plan of action and business model, and so we quickly got to work. We helped Brian create a clear StoryBrand message, a comprehensive marketing sales funnel to target new businesses, and most importantly, an entire course built and designed on Kajabi.

THE CHALLENGE

Service Industry Success had a business model that we knew had a bright future. All they were lacking was a way to transform their idea into something more marketable and tangible along with the Kajabi technical support desired to build out all the backend of their course and sales funnel. That’s where Evolve stepped in. Our guiding question: how can we market Service Industry Success’ coaching service with the right landing pages, emails, and products so that their potential clients not only see the value in what they are offering, but also find it easy and accessible to be a part of?

THE OUTCOME

The result was a comprehensive, compelling, and affordable course and a clear-cut way to access all the resources for new business owners. Service Industry Success had set out to help individuals build a business that could run without them, and by paving out a clear marketing plan and building out an entire course with an effective video sales funnel, Evolve was able to help them do just that.