Hiring great people means telling a great story.

Learn how a leading insurance provide leveraged StoryBrand to transform their Human Resources messaging on their website.

Sammons Financial is leading provider of insurance, serving millions of customers with an array of some of today’s most sought out insurance and portfolio-management solutions. And as an organization repeatedly named to Glassdoor’s list of Best Places to Work, they have a great story to share with potential talent in a competitive hiring environment.  After a thorough review of their messaging strategy, we partnered with their head of marketing and a member of their HR team to look at everything with a fresh perspective. Using StoryBrand to guide our storytelling, we redid their entire recruitment and employee engagement messaging, taking the focus off of Sammons as a whole and repositioning it on potential employees.

THE CHALLENGE

The Sammons team came to Evolve in search of a StoryBrand solution for the Human Resources side of their business. The ask: help them clearly communicate the reasons why a top candidate should choose to work at Sammons, from both a life and career growth perspective. But the challenge was wrapped in the company’s track record of success. How do you tell such a detailed story of accomplishment and company positives without overdoing it – and potentially sounding like a company that’s more interested in impressing you than it is in discovering your talent?

THE OUTCOME

The results were nothing short of phenomenal. Now armed with a candidate-focused recruitment message, the client was thrilled with not just the end product, but the process itself.

SCOPE OF PROJECT

Brand Strategy
Discovery & Research
Brand Development & Rebranding
Logo & Icon Design
Color and Typography
Brand Style Guides
Story-Based Messaging
Marketing Collateral
Lead Generating PDF
Website Design & Development
Wireframing
Sales Landing Page
Email Automations
Sales Funnels
Integrations
Online Course Design

“Kimjera provides a very seamless client intake process and works with your team to uncover objectives/goals for the project from the start… to build a brand experience that puts your customers at the center of the story. She provided instant and candid feedback to help us clarify our message from an outside perspective. The customer service Kimjera provided was top notch – when I reached out with a concern, she immediately worked to resolve it, and the end result was very positive! If you’re looking for a way to optimize your brand messaging and drive engagement, I highly recommend Kimjera as a StoryBrand coach.”

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