Finding a good therapist is hard. Just ask the founders of PSYCHe, a private network of online therapists throughout the country. They’ve been screening, hiring, training, and supervising therapists for over a decade, but not just any therapists. The right ones. What’s more, PSYCHe’s brand is anything but conventional. They balance compassionate concern with a cheeky sass and spitfire honesty. In other words: they’re our kind of people.
Turning an unconventional brand voice into undeniable results.
THE CHALLENGE
PSYCHe’s team came to us looking to utilize the StoryBrand framework for their messaging. The challenge: how to leverage their direct, not to mention occasionally blunt approach to messaging, while balancing an overall strategy that effectively won over their target audience. Because a little attitude can go a long way.
THE OUTCOME
We put together a truly compelling story framework as well as an overall strategy for them, and then went to work implementing it into new website copy. The voice: totally original and totally theirs. The takeaway: an authentic, heartfelt invitation to experience a better approach to online therapy. The new site, with its elegant design and original voice, is a huge step forward for the company – and the growing number of clients they’ve been to reach as a result. Analyze that!
SCOPE OF PROJECT
Brand Strategy
Brand Development & Rebranding
Story-Based Messaging
