Anderson Consulting is a veteran who runs a government agency consulting and training business. Through his services, he helps develop leadership and teams within the government by getting employees engaged, excited, and empowered. Even more, he has a powerful resume service to help government employees with the right resume template which will ensure they have what is needed listed on their resume to gain a promotion. Though Anderson Consulting has many important services, his previous website did not adequately display them in a way that made sense to his potential clients. That’s where we jumped in with our brand messaging and website work.
A Government Consultancy Website That Speaks Its Customers’ Language
Our job was to transform the Anderson Consulting and Training website with the right messaging using the power of StoryBrand and our proven framework.
Working closely with Anderson Consulting, we took him through our custom Brand Identity process which includes the 7-part StoryBrand framework and clarified his message and brand. He was blown away by how we could take a complicated offering and turn it into a clear and concise story that is easy to understand. To pull it all together, we created custom graphics for him and re-did all of his website pages. Now, when he is looking for new business, he has a different, more powerful story that speaks to his audience and sets him apart from his competitors.