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If you run email marketing campaigns, you know how frustrating it is to spend hours and hours working on your campaigns…only to find out all of your emails are going to spam. Unfortunately, your emails can end up in potential customers’ spam or trash folder without them even doing anything! That means even when they want to be receiving your emails and are hoping to hear from you, they may not see the emails you’re sending them. 

Luckily, there’s an easy fix to this, and it’s called whitelisting.

What Is Email Whitelisting?

Whitelisting is the process of adding your email address to an approved sender list, which a spam filter allows delivery. Whitelisting is usually done by the user manually adding the sender or the sender’s email address to a list of approved or safe senders within his or her email client, this process differs between email platforms. It’s very quick and easy for your potential customers to do, and it ensures that they’re getting all of the emails that you send.

How To Ask To Be Whitelisted

You’ll want to be asking your potential / current customers to be whitelisted within your first series of email drip campaigns. It can be simple as:

Be sure our emails make it to your inbox. Please add our email to your email whitelist.

A Guide To Whitelist Emails

If you don’t use any of the three email domains listed above, check out this blog or comment on our blog and we’ll help you out.

Businesses: Feel free to send this guide to your customers so they know what they have to do to whitelist you and receive your emails.

Everyone else: We hope this helps you learn how to whitelist an email so you can make sure you get all of the emails you want to see in your inbox — not your spam folder!

If you use Gmail, Here’s How You Can Whitelist Emails

There are multiple ways to do this in Gmail.

Option #1: Add the email address to your contact list.

  1. Click the Google Apps button in the top right corner (this is the one next to the gear)
  2. Click “Contacts”
  3. Click “Create a contact”
  4. Enter the information and the email address and you’re good to go
  5. You can just enter the name of the business as name (i.e. Evolve Global Marketing) and the email address if you’d like

Option #2: Mark the email sender as “Not Spam”

  1. Go to your spam folder and click on one of the emails that you’ve been sent from the sender you want to whitelist
  2. At the top of the email, a bar should come up with a button that says “Report Not Spam” or there’s a button at the top that says “Not Spam”
  3. Click on either one of those and you should be good to go

Option #3: Create a Filter

The first two options are the easiest. If those still aren’t working, here’s how explains how to create a filter:

  1. “Click the settings button (in the top-right corner of the screen), then select “Settings” from the resulting drop-down menu.
  2. Navigate to the tab labeled “Filtered and Blocked Addresses” to access information about your existing filters.
  3. Select “Create a new filter” and enter the emails or domains you want to whitelist.
  4. Click “Create filter” to approve the new filter, then mark “Never send to Spam” to whitelist every email within the filter. You can also choose to Star these emails, apply a given label, or mark them as important.”

If you use Microsoft outlook, Here’s How You Can Whitelist Emails

  1. Find an email from the sender you want to whitelist
  2. Right-click the email
  3. Click “Junk”
  4. Click “Never Block Sender”

You can also add the email sender to your contacts or you can add them as a Safe Sender.

If you use Yahoo, Here’s How You Can Whitelist Emails

Option #1: Mark as “Not Spam”

  1. Go to the Bulk Folder
  2. Click the email
  3. Click “Not Spam”

Option #2: Create a Filter

  1. Click the “Settings” icon
  2. Click “More Settings”
  3. Click “Filters”
  4. Click “Add new filters”
  5. Enter the sender email address and name (you can just put the name of the business here)

We hope this helps! Any questions? Feel free to comment below, or join our free Facebook group (Marketing That Produces Sales) where you can ask any questions you may have.

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