The Intellectual Bookshop

Do you remember learning how to read? Our guess is probably not. While literacy may seem like a given, there are many children and families across the United States who struggle with reading. When a child struggles to read, they can fall behind in school, miss out on critical thinking development, and struggle to get the scores they need to progress. That’s why Dr. Kathy Dames created The Intellectual Bookshop, a company focused on giving parents and teachers the resources they need to help kids read at grade level and beyond. Dr. Dames has had incredible success with those who have purchased books from her library; she truly knows what kids need to improve their reading. While her product was already set and finished, Dr. Dames needed an automated sales funnel to help capture leads and nurture them into sales. We started with the StoryBrand framework and brand strategy and ended with an automated sales funnel, sales landing pages, and an email nurture campaign. When she came to us in need of marketing support, we were excited to dive in and help create the marketing that she needs to get her products to more families and teachers.